Privacy Policy
Last updated: 22 October 2026
1. Who we are
New Gen Renewables (“we”, “us”, “our”) is the data controller for the personal information collected through this website. We are based at Ste 7, Merley House, Merley House Lane, Broadstone, Dorset, BH21 3AA.
If you have any questions about how we use your data, or you want to exercise any of the rights set out below, contact us via our contact page or by phone. We do not publish an email address, so the contact form is the quickest written route to us.
2. What data we collect
We collect personal data only when you voluntarily provide it. This includes:
- Contact form submissions: your name, phone number, email address, and message when you use any enquiry form on this site.
- Solar savings plan submissions: in addition to the above, the property type, the rough monthly electricity spend band you select, your main goal for solar, and your postcode and town. We use these to prepare your plan by hand.
- Payback report requests: on our payback report page we ask for your name, phone number, email address, postcode and the first line of your address, plus your answers to a few short questions: property type, number of bedrooms or rough building size, your monthly electricity bill band, and what you are looking for. We use these to prepare your payback report.
- Advertising click identifiers: if you arrive from a Google Ads advert, the advert click identifier (gclid, wbraid or gbraid) is read from the page address and submitted alongside your enquiry. This lets us tell which advert led to a genuine enquiry. It identifies the advert click, not you personally.
- Lead tracking data: when you phone us or send an enquiry, our lead tracking service (WhatConverts) records that it happened and where it came from: the page you arrived on, the website or advert that sent you, the pages you viewed, and your device and browser type. For a phone call it also records your phone number, the time and the length of the call. For a form it keeps a copy of what you submitted.
- Analytics data: anonymised information about how you use this website (pages visited, time on site, device type, and page performance timings).
- Session recordings (our advert landing pages only): Microsoft Clarity records how you use those pages, such as clicks, scrolling and mouse movement, so we can see which parts confuse people. Anything you type into a form is masked and is not recorded. Until you accept cookies it runs without cookies, so nothing is stored on your device and each page view is recorded on its own.
We do not collect any special category data through this website. Special category data means information about health, race or ethnic origin, religious or philosophical beliefs, political opinions, trade union membership, genetic or biometric data, sex life or sexual orientation. We also do not take payment details or financial account information through this website.
3. How we use your data
- To respond to your enquiry: contact form and savings plan submissions are used solely to follow up with you and prepare what you asked for. We will not add you to a marketing list without your explicit consent.
- To measure our advertising: advert click identifiers let us match a genuine enquiry back to the advert that produced it, so we do not keep paying for adverts that do not work.
- To track and qualify our leads: lead tracking lets us see which advert, search or page produced each call and enquiry, and mark which of them were genuine customers, so we can put our marketing budget where it works.
- To improve our website: anonymised analytics, performance data and session recordings help us understand which pages are useful, where pages are loading slowly, and where people get stuck.
The legal basis for processing contact form and savings plan data is legitimate interest (responding to a business enquiry you initiated). The legal basis for analytics, and for the session-recording cookies, is your consent, which you give through the cookie banner and can withdraw at any time by clearing your browser cookies or using your browser’s privacy controls. Choosing “necessary only” means Google Analytics does not run.
Session recordings without cookies. On our advert landing pages, Microsoft Clarity records page views for everyone, but before you accept cookies it stores nothing on your device. We rely on our legitimate interest in finding and fixing the parts of those pages that do not work for people. Form entries are masked. If you accept cookies, Clarity also uses the cookies listed in section 5 so that the pages of one visit are joined up. You can object to the cookieless recordings through our contact page.
Advertising measurement. We advertise on Google. So that we can tell which adverts actually bring us work and stop paying for the ones that do not, the Google Ads measurement tag runs on this site at all times, including before you make a cookie choice. It records that a visit came from one of our adverts, and whether that visit led to an enquiry or a phone call. We rely on our legitimate interest in measuring whether our own advertising works, because it is how we judge whether the advertising is worth the money. It is not used to build a profile of you, we do not use it to market to you afterwards, and we do not sell or share this information for anyone else’s purposes. If you would rather not be included, you can turn off ad personalisation in your Google account via My Ad Center, or use your browser’s tracking protections. You also have the right to object to processing carried out on this basis, and you can do that through our contact page.
Call and enquiry tracking. We use a service called WhatConverts to record the calls and enquiries this website produces and to see where each one came from. Its tracking code runs on this site at all times, including before you make a cookie choice. It records which page, advert or website brought you here, and to count phone calls it may show you a different tracking phone number from the usual one, which forwards to us. When you call, WhatConverts logs your phone number, the time and the length of the call, and may record the call audio. When you send an enquiry through a form on this site, it also keeps a copy of what you submitted. We rely on our legitimate interest in knowing which of our marketing produces real customers, so we can spend our budget sensibly. We use the data to follow up your enquiry and to measure our own marketing. It is not used to market to you afterwards without your consent, and we do not sell it. You have the right to object to this processing, and you can do that through our contact page.
4. Third-party services
We use the following third-party services to operate this website:
- Web3Forms: processes contact form and savings plan submissions on our behalf. Form data is transmitted securely to Web3Forms and forwarded to us by email. See Web3Forms Privacy Policy.
- Vercel Analytics and Vercel Speed Insights: collect aggregated, anonymised visit and page-performance measurements (such as page views, referrer, country, device type, and how quickly pages render). They do not use cookies and do not track you across other websites. See Vercel Privacy Policy.
- Google Ads: where we run adverts, Google provides the advert click identifier described above so we can measure which adverts produce genuine enquiries. See Google Privacy Policy.
- Google Analytics: where enabled, provides anonymised traffic data. IP addresses are anonymised. See Google Privacy Policy.
- Microsoft Clarity: records session replays and heatmaps of our advert landing pages, as described in sections 2 and 3: without cookies until you accept them, and with first-party cookies after. Form entries are masked. See Microsoft Privacy Statement.
- WhatConverts: tracks and records the phone calls and form enquiries this website produces, and where each one came from, as described in section 3. WhatConverts stores this lead data on our behalf in our account with it. It can also tell Google Ads when an enquiry was a genuine lead, so that our adverts can be measured. See WhatConverts Privacy Policy.
- Phoenix Financial Consultants Limited: if you ask us about paying for your installation with finance, we pass your details to Phoenix so they can discuss the options with you. New Gen Renewables is an Introducer Appointed Representative of Phoenix (Financial Services Register No. 1040973). Phoenix is a credit broker, not a lender, and is authorised and regulated by the Financial Conduct Authority (FRN: 539195). We only pass your details on if you ask us to.
- Vercel: hosts this website. Vercel may log standard server access data (IP address, request timestamps) as part of normal hosting operations. See Vercel Privacy Policy.
5. Cookies
This website uses the following cookies:
| Cookie | Purpose | Type | Duration |
|---|---|---|---|
| cookie_consent | Stores your cookie preference | Necessary | 1 year |
| _ga, _ga_* | Google Analytics, tracks anonymised usage | Analytics | 2 years |
| _clck | Microsoft Clarity, keeps the same anonymous ID across visits to our advert landing pages. Only set if you accept cookies | Analytics | 1 year |
| _clsk | Microsoft Clarity, joins the pages of one visit into a single recording. Only set if you accept cookies | Analytics | 1 day |
| CLID, MUID | Microsoft Clarity, may be set on Microsoft's own domains to recognise a returning browser. Only if you accept cookies | Analytics | 1 year |
| _gcl_* | Google Ads advert measurement, records that a visit came from one of our adverts so we can tell which adverts lead to enquiries. Set on every visit, including before a cookie choice, on the legitimate-interest basis described in section 3. | Advertising measurement | 90 days |
| wc_visitor | WhatConverts lead tracking, a random ID that recognises a returning browser so a later call or enquiry can be matched to the page, advert or website that first brought the visitor here. Set on every visit, including before a cookie choice, on the legitimate-interest basis described in section 3. | Lead tracking | 400 days |
| wc_client | WhatConverts lead tracking, records where the visit came from (advert, search or website) so the source of a call or enquiry can be reported. | Lead tracking | 180 days |
| wc_client_current | WhatConverts lead tracking, the source of the current visit only. | Lead tracking | Until you close your browser |
You can withdraw your consent to analytics cookies at any time by clearing your browser's local storage and cookies, or by using your browser's privacy settings. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
The advert measurement and lead tracking cookies are not set on the basis of consent, so the banner does not control them. They are set on our legitimate interest in measuring our own advertising and leads, as described in section 3. You have the right to object to that, and you can exercise it through our contact page, or by turning off ad personalisation in your Google account.
6. How long we keep your data
Contact form enquiries are retained in our email system for up to 2 years, after which they are deleted. A copy of each form enquiry, and the details of each phone call, are also held in our lead tracking account with WhatConverts, and we delete them from there within the same 2 years. We do not store form submissions in any other database.
7. Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Correct any inaccurate data
- Erase your data (“right to be forgotten”)
- Restrict how we process your data
- Object to processing based on legitimate interest
- Withdraw consent for analytics at any time
To exercise any of these rights, contact us via our contact page or by phone. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
8. Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page with an updated date. We recommend checking this page periodically.